Outdoorsy, hike and mountain-bike types are fiercely loyal people when it comes to brands.
Believe me, teeny weeny technical differences can mean the world of difference at the top of a snow-capped mountain, under the humid canopy of a jungle or in the arid heat of a desert.
I sometimes mention brands and products in my writing. If I do, I write about them for no other reason than pure adoration.
For instance, my Specialized mountain bike gets big love for taking the knocks for my chronic spine. I’m a big fan of Icebreaker because I can wear it for days on the trails without getting stinky and I’m rarely seen without my Buff.
Having said that, I have a duty to let readers know that if I am offered freebies, sponsorship or invited to go on a suborbital flight with Virgin Galactic, I’ll make it clear at the bottom of the post.
Happy travelling and bike riding.