Outdoorsy, hike and mountain-bike types are fiercely loyal people when it comes to brands.
Believe me, teeny weeny technical differences can mean the world at the top of a snow-capped mountain, under the humid canopy of a jungle or in the arid heat of a desert.
I sometimes mention brands and products in my writing. If I do, I write about them for no other reason than pure adoration and true love.
For instance, my Specialized mountain bike gets big love and respect for taking the knocks for my chronic spine. I’m a big fan of Icebreaker because I can wear it for days on the trails without getting stinky and I’m rarely seen without my Buff.
Having said that, I have a duty to let readers know that if I am offered freebies, sponsorship or invited to go on a suborbital flight with Virgin Galactic, I’ll make it clear at the bottom of the post.